El Grito and Hispanic Heritage Month shine this September in Downtown Chula Vista

September in Downtown Chula Vista is filled with rich culture, vibrant community, and celebrations that highlight the diversity and spirit of the neighborhood. Whether you’re joining in a citywide celebration or supporting local Hispanic-owned businesses, there’s something special happening this month on and around Third Avenue.

¡Viva! El Grito Returns to Downtown Chula Vista
Downtown Chula Vista will once again come alive with color, music, and community pride during El Grito, hosted by the City of Chula Vista. This annual celebration commemorates Mexican Independence Day and honors Mexican heritage with live entertainment and performances, family-friendly activities, food and beverages, and the official Grito conducted by the Consul General of Mexico’s Office in San Diego, Ambassador Kerber-Palma, at 6:45 p.m.

Join the festivities at the Memorial Bowl in Downtown Chula Vista on Sunday, September 14 from 4 p.m. to 8 p.m. and experience the joy, history, and spirit of El Grito.

Flavors of Third
Third Avenue is home to a wide variety of restaurants and bars that showcase the flavors and traditions of Hispanic culture. From bakeries serving sweet breads and cakes to cafés brewing specialty coffee, the neighborhood is full of comforting, crave-worthy stops. Family-owned restaurants serve authentic dishes passed down through generations, while vibrant cantinas and modern taverns bring energy with bold plates, handcrafted cocktails, and live entertainment. The craft beer scene also thrives here, with local breweries creating innovative flavors and offering welcoming spaces to gather. Whether you’re starting your morning with a hearty breakfast, grabbing a casual bite with friends, or heading out for a lively night, Third Avenue has something for every craving and occasion.

Shops and Makers
The shops along Third add even more color and character to the neighborhood. Boutiques and specialty stores offer everything from unique gifts and traditional goods to stylish apparel and accessories. Creative spaces invite people of all ages to gather, learn, and make something by hand, while local barbershops keep the community looking sharp with expert cuts and timeless style. Walking along the avenue, each storefront has its own personality, making it easy to discover something new with every visit.

Where Celebrations Come to Life
Third Avenue is also a destination for celebration, especially when it comes to treasured traditions like quinceañeras. Boutiques throughout the neighborhood offer elegant gowns, sparkling dresses, and sharp formalwear for every member of the court and family. Venues provide unforgettable backdrops for milestones, equipped with sound, lighting, and décor that can be customized to any theme. From intimate birthdays to grand weddings and quinceañeras, Downtown Chula Vista offers the perfect blend of style, service, and culture to make every occasion special.
Visit our directory to explore the full list of incredible restaurants, breweries, shops, and entertainment venues in Downtown Chula Vista!

For the latest updates on Downtown Chula Vista, please visit us at DowntownChulaVista.com or follow us on Instagram @DowntownChulaVista, TikTok @DowntownChulaVista, Facebook @DowntownChulaVista, and Twitter @DowntownChula.